60 Minutes x Every Day Campaign
by Joey Feith
It’s been a while since I’ve launched a new shirt campaign! The “Live Every Adventure” campaign (still one of my all-time favourite shirts) took place back in 2016, so I think it’s time for a new one.
That being said, I don’t like designing shirts for the sake of designing shirts. If I’m going to design something, I want it to be something that I would actually be excited to wear. Sticking with my past intentions, I also wanted to create something that shared a powerful message and could be used as a wearable advocacy piece.
After a few stabs at it, I think I’ve finally managed to pull that vision out of my head and make it into the shirt I was hoping for!
As physical educators, we’re all aware of the golden rule when it comes to physical activity requirements: “Perform 60 minutes of moderate-to-vigorous physical activity per day in order to maintain good health and prevent disease”. Be it for educating our students or fighting for our programs, we share that rule all of the time.
The thing is, I’ve always been bothered by how the golden rule of physical activity has always made movement come off as a prescription rather than a joyful opportunity. Sure, being active in order to maintain good health is a motivating factor, but it shouldn’t be the only thing that drives us to move.
As human beings, we were born to move. Physical activity is an opportunity for us to express ourselves, build confidence through challenge, enjoy each other’s company, and experience true joy through movement. Being active paints our world with colour and fills our lives up with adventure. It allows us to create memorable moments that mark our lives and helps us avoid having to look back on our calendars only to see days, weeks, months of forgettable routine.
Don’t get me wrong: I like the idea of being active for an hour every day. I just don’t like how medical/external it all feels. I want to rebrand it – if only for myself – so I’m now switching from “The Daily MVPA Requirement” to “The Golden Hour” and I made a sick shirt campaign to kick this all off with.
So let me tell you about this graphic.
I obviously wanted to make something that represented the “60” component. Setting aside those sixty minutes – your golden hour – every day is something we should all strive for. It means carving time out of your day-to-day routine to squeeze a little adventure in. I like that. That said, I wanted to make sure that people know that they can fill their Golden Hour up with whatever-the-heck makes them feel good while moving. So, keeping in line with the “60” theme, I made 60 different sport and physical activity icons and placed them all so that they spelled out the “60”.
I tried to include as big of a variety of activities as possible. Here they are:
With the whole “Golden Hour” theme going strong, I decided this shirt would look AMAZING in gold on black. I cannot wait to wear this while teaching and have my students try to pick out the different activities!
The “Sixty Minutes x Every Day” shirt campaign has launched and will run until March 22 2020. As I’ve done with limited edition shirt campaigns in the past, I’m running this thing through Teespring. You can head over to https://teespring.com/sixtyminuteseveryday to order yours today (I made a few different options as well, so be sure to check them out!Order Your Shirt Today!
I hope you like the shirt! Feel free to send me photos on Twitter of you wearing yours once you get it!
Thanks for reading! Happy Teaching!
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